For businesses, the cornerstone of a successful B2B growth strategy has always been referrals or networking. However, this approach can become a bottleneck, especially considering the time it takes to achieve the first business meeting. This is where your business can take a leap with strategic digital marketing.

In an era where potential customers are just one click away, streamlining your lead acquisition strategy has never been more crucial for B2B companies. Not to forget, meeting the dynamic market conditions with scalable and efficient strategies is important.

Geo-fencing: Your New-Age Lead Generation Tool

Geo-fencing has emerged as a potent tool to target potential leads within a specific geographic area or who have attended specific conferences your company would benefit networking at. By geo-fencing locations where your potential clients frequent, such as conventions or trade shows, you can target them with attractive lead magnets (https://www.zendesk.com/blog/lead-magnet/).

For the uninitiated, lead magnets are valuable content pieces strategically offered to potential leads in exchange for their contact details. These can be in the form of guides, checklists, eBooks, webinars, and more. This method is an excellent way to capture high-value leads, effectively eliminating your lead acquisition bottleneck. If you find yourself in a slow season of leads, sources like Apollo.io or Seamless.ai have provided contact data for specific criteria of leads your company can best serve.

How Does Revive Make it Easier For You?

Revive Sales AI compliments these novel lead generation sources with gold standard sales prospecting techniques to maximize your outreach. Our Ai is your company and each lead generated, you can start reaching out to these valuable leads, convert these sophisticated buyers into discovery meetings, and understand their pain points. Thus, positioning your offerings effectively becomes much easier.

An interesting fact points out that sophisticated buyers take around 8-21 touches for a reply. Revive, leveraging Ai trained specific to your company’s requirements and the leads’ interests, overcomes this hurdle. It ceaselessly sends personalized messages, thereby ensuring a higher probability of opening business opportunities.

What If Lead Acquisition Faces a Setback?

For unforeseen down spins in lead acquisition, businesses can resort to lead databases. Such databases help set targeted criteria and find contact information for ideal buyers, which can then be targeted with Revive.

Revive can be instrumental in your growth journey, given its ability to boost your sales productivity by 3X. To further emphasise, statistics show that adopting Revive can lead to 64% of your high-value leads making contact with you. On the whole, Revive proves to be 28% more effective than traditional cold calling and renders higher profitability when reaching high-value accounts. You can see more in our Case Studies!

Queuing up next to traditional methods, digital tools like geo-fencing, lead magnets, and Revive’s AI are bound to redefine your B2B lead acquisition approach. To learn more about how Revive can help your business thrive, contact the Revive Team.